Rainfalls and snowfalls, currency exchange rates, football match results, air quality data – how significant can these kinds of information be for marketing campaigns? It is often said that information is power. Satellite, iPresso’s new trailblazing feature, will allow marketers not only to gather important data from external sources, but also to effectively employ it...
iPresso launches Satellite – a new, ground-breaking feature which will enable marketers to run automated campaigns based on sophisticated data collected from external sources. What is iPresso Satellite? iPresso Satellite is a trailblazing solution that takes marketing automation to another level. This feature allows iPresso to collect almost unlimited types of data from various sources,...
The European Union’s GDPR regulation imposes specific data security obligations on organizations which collect personal data. iPresso allows marketers to act in line with the regulation by providing them with such features as Profile Pages and Unsubscribe Pages, which will now all be accessible via new Consent Manager.
Assigning customer attribute is the new type of action that may be performed on contact segments in iPresso. This will allow marketers to automatically use the data on segment’s count in communication with their leads and customers.
New reporting feature, Pipelines, which is soon to be launched in iPresso, will allow marketers to quickly and intuitively track number of contacts in various segments that make up a marketing process.
iPresso’s Actions On Sites feature, which includes e.g. pop ups, allows marketers to react in real-time to actions of recognized and anonymous users who visit company’s monitored websites. Now you can run ABX tests of such communications to choose the most successful variants!
Web Push notifications allow marketers to reach their users anywhere on the web in real time. iPresso enables you to display them to specific groups of users to, e.g., generate new e-mail subscribers, inform them about new content published on your website, or remind them about abandoned carts. How does it work in practice?
