Have you ever had problems with customer segmentation in your business? Assigning customers to specific groups can be tricky, but it’s also critical to your business’ success. Thankfully, you don’t have to guess what’s the best option. Martech.org recently published a list of five customer segmentation models that you can apply in your strategy.
In early October 2022, Gartner published a study showing that marketers use just 42% of the capabilities available in their martech stack overall.
The first text/SMS message was sent exactly 30 years ago – in December 1992. Today, around 270,000 text messages are sent worldwide daily. This tool has quickly gained traction due to obvious advantages – especially convenience and speed.
Are you looking for a quick and effective way of staying in touch with customers, both on personal computers and mobile devices? If so, consider push notifications as your best bet.
So, you’ve heard that marketing automation is a beneficial tool helping your company save a lot of time and money. And while that’s 100% true, you cannot just decide that henceforth, you start applying it in your everyday operations.
In this blog post, we want to show you what email marketing automation is all about and how it can streamline your everyday work.
Can sales be planned? To some extent, thanks to marketing automation scenarios – yes! In this blog post, we want to show you how your sales and marketing-related activities can be automated...
