Author: Maciej Mazurkiewicz (Maciej Mazurkiewicz)

Recommendations in ecommerce

Benefit from product recommendations in your online store

It stands to reason that if you want your customers to buy more products in your online store, you have to recommend them. Product recommendations can be a source of more orders in your store at a relatively low cost. Still, many stores don’t exploit this technique as effectively as they could. In this post,...

martech stack

How to succeed with your martech stack

The martech stack can be a vital help in your everyday work. However, to make it effective, you must stick to five crucial elements. As it happens, adding new tools or optimizing your martech stack is not necessarily easy. What should you do then? First, every element of your martech stack must be aligned with...

Shopify Twitter

Shopify and Twitter expand their reach on social media

Recently Shopify and Twitter announced a deal allowing Shopify merchants to sell their products on this social media platform. Thanks to this change, Shopify merchants in the US will be able to open a virtual storefront on Twitter. According to this new deal, Shopify retailers will be able to sell their products on Twitter in...

Email marketing basics

The basics of email marketing

Email marketing can be a powerful tool for reaching current and potential customers. However, because this form of online promotion directly involves personal information, there are a few things to consider. Let’s see how you can make the most of email marketing without breaking any rules. In general, email marketing consists of two forms of...

Amazon luxury Stores

Amazon launches Luxury Stores in five European countries

Amazon Fashion Luxury Stores is a format introduced by this e-commerce giant back in 2020 in the United States. Now, Amazon wants to succeed in the difficult European market with the same idea. Luxury Stores will offer eight brands at the beginning, but according to the company – they will develop this format further in...

Video marketing

Video is important when shopping online

As a recent study published by Brightcove reveals, 85% of consumers worldwide rely heavily on video when they purchase goods and services online. Does it mean that the time for video content in e-commerce has come? The company asked consumers around the world about how important video is as a part of their purchase journeys....

Loyalization in ecommerce

How to attain loyalty and engagement in e-commerce?

E-commerce is a difficult and demanding sector, especially if you’ve just started. Customers’ expectations seem never to end, and the competition is always at your heels. In such a challenging environment, the best thing you can do is continually work on your customers’ engagement and loyalty. And in this post, we’re going to show you...