iPresso takes part in the conference and exhibition that focuses on the latest developments and trends across the information and communications technology (ICT), digital multimedia and entertainment technology industries.
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Author: Michał Pasternak (Michał Pasternak)
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Pick the best version of your email campaign with iPresso’s A/B/X testing
Which subject line is the most effective? What time of the day gets the best conversion? What sender name should you use to engage more customers? With iPresso’s A/B/X email testing, you no longer have to guess – you can test up to 5 versions of an email and find out which one is the...
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Track the performance of your web push notifications in iPresso’s new dashboard
Web push dashboard is a new tool that will enable marketers to stay in touch with the performance of their web push communication.
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Split your contacts into random test groups to get the best version of marketing scenario!
iPresso now allows you to split your contacts into a number of groups, so that you are be able to perform A/B/X testing of your marketing scenarios.
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Smartphone’s increasingly popular as an online purchasing device
Mobile devices are already leading when it comes to product research and advocacy. But according to the new research from GlobalWebIndex, in recent years they have also come close to becoming as popular as PCs and laptops for the transaction phase of the purchase journey.
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Contact Dashboard in iPresso – stay in touch with the trends in your database!
Contact Dashboard is a new feature of iPresso that will allow marketers to keep their fingers on the pulse of customers’ behavior and activities.
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Every generation has its own social media habits and brands must adjust
It is expected that in 2018 there will be around 2.67 billion social media users in the world. According to a report published by Personal Money Service, different generations tend to use different social media for different reasons. Brands will have to adjust their strategies to benefit from their social marketing efforts.