Leads, often referred to as prospects, are immensely important for the development of your business. They are especially important in B2B, but B2C companies should also be interested in lead nurturing. In this post, we will show you what lead nurturing is all about, its crucial components, and how it all relates to marketing automation....
The purchasing process can be pictured in many different ways. The most popular and versatile one uses a funnel to show how customers go from the awareness that the product exists to placing an order. A marketing funnel (frequently referred to as a sales funnel) is a common technique for showing your company’s purchasing process....
To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some tweaks or even bigger changes. On the other hand, when everything goes well, you can focus on optimizing results...
Nowadays, these two disciplines – SEO and content marketing – go hand in hand when it comes to online promotion and the visibility of your website. We could even say that content marketing is one of the crucial SEO techniques. But to make it effective, it has to take SEO requirements into account. And that’s...
Customer experience is something every entrepreneur should be vitally interested in. It’s a result of all the interactions customers have with your company. It’s also what they think about your products and customer service. In this article, we’re going to show you what customer experience is, why it is so important, and how to measure...
Every company wants to have satisfied, loyal customers who are likely to recommend your business to others – friends or family members. The reason is apparent – with happy customers, you get a reliable company that can grow with confidence. And that’s what NPS (net promoter score) is all about – customer loyalty and satisfaction....
iPresso Marketing Automation became an official partner, of one of the biggest platform for e-commerce: PrestaShop. Through this partnership, a new, free module has been created. It allows to integrate your online shop with iPresso. Thanks to the integration, owners of e-shops which works on PrestaShop gain instant access to Marketing Automation Platform (iPresso) and...
