iPresso takes part in the conference and exhibition that focuses on the latest developments and trends across the information and communications technology (ICT), digital multimedia and entertainment technology industries.
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Category: iPresso Interview
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Split your contacts into random test groups to get the best version of marketing scenario!
iPresso now allows you to split your contacts into a number of groups, so that you are be able to perform A/B/X testing of your marketing scenarios.
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Contact Dashboard in iPresso – stay in touch with the trends in your database!
Contact Dashboard is a new feature of iPresso that will allow marketers to keep their fingers on the pulse of customers’ behavior and activities.
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Every generation has its own social media habits and brands must adjust
It is expected that in 2018 there will be around 2.67 billion social media users in the world. According to a report published by Personal Money Service, different generations tend to use different social media for different reasons. Brands will have to adjust their strategies to benefit from their social marketing efforts.
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Targeting and personalisation remain top priorities for retailers
Targeting and personalisation (33%), social media engagement (29%) and conversion rate optimisation (28%) are among the top priorities for retailers in 2017, according to Econsultancy’s latest Digital Trends in Retail Report.
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All marketing communication channels in one place – with iPresso Marketing Automation!
Marketing automation systems provide marketers with the tools they need to effectively communicate with customers. Their operation is characterised by multichannel approach, which includes such channels as email, text and voice messages, and pop-ups. Some of the new features include such forms of communication as web push and mobile push notifications.
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Mobile push notifications in iPresso – a new way to reach customers with tailored offers
Mobile push notifications are a new tool available in iPresso Marketing Automation. They may be used to better engage clients, send personalized messages to leads and recover abandoned carts.