The European Union’s GDPR regulation imposes specific data security obligations on organizations which collect personal data. iPresso allows marketers to act in line with the regulation by providing them with such features as Profile Pages and Unsubscribe Pages, which will now all be accessible via new Consent Manager.
Assigning customer attribute is the new type of action that may be performed on contact segments in iPresso. This will allow marketers to automatically use the data on segment’s count in communication with their leads and customers.
New reporting feature, Pipelines, which is soon to be launched in iPresso, will allow marketers to quickly and intuitively track number of contacts in various segments that make up a marketing process.
According to research from Forrester, global marketing automation spend is going to reach $25.1 billion by 2023 from $11.4 billion in 2017.
For the second time in a row, iPresso was named by Capterra as one of the most affordable Marketing Automation solutions in the world! Affordability of MA systems was measured by average monthly cost, total number of features offered for that cost, and customer reviews.
Web tracking and media monitoring are crucial elements of successful brand management. These are the features that allow you to immediately learn what is being said about your brand on news sites, social media, blogs and forums.
The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, is aimed at unification of data privacy requirements across the European Union. The regulation will impose new data security obligations on all companies handling EU residents’ personal data. iPresso’s Profile Pages allow companies to ensure that the data they process is managed...
