If you’ve never heard that acronym, it stands for user-generated content. It refers to all the content that revolves around brands, companies, products, and services but originates with consumers, not marketers or salespeople. What do you need to know about user-generated content? And what role does it play in your marketing strategy? Let’s find out!...
AI changes our world, and marketing automation is no exception. There are three major areas in which marketing automation companies use AI...
Although marketing automation has been around for some time now, there are still some misconceptions about this technology. MarketingProfs listed eight of the most popular MA myths.
Customer reviews play a crucial role when it comes to your company’s reputation and recognizability. They help other people and companies decide to send an inquiry or start cooperation with your business. However, in order to benefit from customer reviews, you need to get many of them and, if possible, regularly. Let’s see how you...
Automation can refer to many activities, but you should consider three crucial ones in your company. If you’re considering implementing marketing automation in your business, concentrate on email marketing, recruiting, and data management.
Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways. Let’s take a closer look at them. Martech comprises many different tools and online platforms that support companies...
As it happens, you can! Although a website may not seem like a perfect place to build a bond with your customers (social media should be better, right?), there are at least several ways to build a deeper relationship with your users through this channel. Let’s have a look at them. For starters, you should...
