According to research from Forrester, global marketing automation spend is going to reach $25.1 billion by 2023 from $11.4 billion in 2017.
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Tag: marketing automation
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iPresso Among Capterra’s Top 20 Most Affordable MA Software Again!
For the second time in a row, iPresso was named by Capterra as one of the most affordable Marketing Automation solutions in the world! Affordability of MA systems was measured by average monthly cost, total number of features offered for that cost, and customer reviews.
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Machine Learning In iPresso’s Media Monitoring Feature
Web tracking and media monitoring are crucial elements of successful brand management. These are the features that allow you to immediately learn what is being said about your brand on news sites, social media, blogs and forums.
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GDPR In iPresso: New Capabilities Of Profile Pages
The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, is aimed at unification of data privacy requirements across the European Union. The regulation will impose new data security obligations on all companies handling EU residents’ personal data. iPresso’s Profile Pages allow companies to ensure that the data they process is managed...
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Send Purchase Data From Ecommerce Platforms Directly To iPresso!
Marketers who use ecommerce platforms such as Shopify can now transfer the data about their customers’ purchases directly to iPresso. This is made possible thanks to the system’s new contact activity – product purchase.
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ABX Testing Of iPresso’s Actions On Sites!
iPresso’s Actions On Sites feature, which includes e.g. pop ups, allows marketers to react in real-time to actions of recognized and anonymous users who visit company’s monitored websites. Now you can run ABX tests of such communications to choose the most successful variants!
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Web Push Notifications In iPresso – All That You Always Wanted To Know!
Web Push notifications allow marketers to reach their users anywhere on the web in real time. iPresso enables you to display them to specific groups of users to, e.g., generate new e-mail subscribers, inform them about new content published on your website, or remind them about abandoned carts. How does it work in practice?