Email marketing can be a powerful tool for reaching current and potential customers. However, because this form of online promotion directly involves personal information, there are a few things to consider. Let’s see how you can make the most of email marketing without breaking any rules. In general, email marketing consists of two forms of...
Amazon Fashion Luxury Stores is a format introduced by this e-commerce giant back in 2020 in the United States. Now, Amazon wants to succeed in the difficult European market with the same idea. Luxury Stores will offer eight brands at the beginning, but according to the company – they will develop this format further in...
As a recent study published by Brightcove reveals, 85% of consumers worldwide rely heavily on video when they purchase goods and services online. Does it mean that the time for video content in e-commerce has come? The company asked consumers around the world about how important video is as a part of their purchase journeys....
E-commerce is a difficult and demanding sector, especially if you’ve just started. Customers’ expectations seem never to end, and the competition is always at your heels. In such a challenging environment, the best thing you can do is continually work on your customers’ engagement and loyalty. And in this post, we’re going to show you...
The experts agree 2022 is the year of relationship marketing. People look for in-depth, personalized customer experiences and they want to engage in communication with brands using multiple channels. As Tim Glomb from Cheetah Digital puts it: “People want to have a voice. They want to be recognized, and they want to be given recognition...
That’s the main conclusion from the recent 2022 MarTech Replacement Survey report. Marketers working with the martech stack are looking for products offering better features, including enhanced integration capabilities (54% answers) and more data centralization options (50%). Other elements that are important to modern marketers comprise the ability to measure ROI (50% answers), improved customer...
Leads, often referred to as prospects, are immensely important for the development of your business. They are especially important in B2B, but B2C companies should also be interested in lead nurturing. In this post, we will show you what lead nurturing is all about, its crucial components, and how it all relates to marketing automation....
