The General Data Protection Regulation will impose new obligations on data processors from May 2018 on. iPresso introduces new features that will make it possible for marketers to collect and process the data in line with the GDPR.
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Tag: online marketing
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Recover Abandoned Carts with Sophisticated Scenarios in iPresso
According to Experian Cross-Channel Marketing’s Q3 2016 Email Benchmark Report, abandoned-basket emails are an efficient way of encouraging consumers to complete their transactions. iPresso’s new feature allows marketers not only to automatically send a personalized message to customers who abandoned their carts (or for example, their hotel bookings), but also to carry out elaborate marketing scenarios...
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Track the performance of your web push notifications in iPresso’s new dashboard
Web push dashboard is a new tool that will enable marketers to stay in touch with the performance of their web push communication.
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iPresso’s integration with Smartsupp, live chat platform with visitor recording
Smartsupp is a platform that enables marketers to communicate with visitors on their websites in real-time and record their mouse movements and clicks. The data sent from Smartsupp to iPresso provide ability to perform further marketing actions in relation to visitors.
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Granting access to different groups of contacts in iPresso
A new option introduced in iPresso allows to grant authorization to various groups of employees or departments of a company to access different parts of customer databases.
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How to set up web push notifications in iPresso?
Web push notifications are a new channel of personalized marketing communication. They allow marketers to reach web users in real time, both on desktop and mobile devices. In iPresso Marketing Automation such notifications can be triggered automatically to engage customers and react immediately, for example after they’ve abandoned their shopping carts.
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iPresso among top Marketing Automation solutions in Venture Beat’s report
The latest The Marketing Technology Universe report from Venture Beat confirms iPresso’s position among the world’s best Marketing Automation solutions. That’s yet another global success of the leading Polish Marketing Automation system.