Data Collector is an iPresso’s advanced feature that allows marketers to gather data on various kinds of activities performed by visitors on their websites, such as clicking a specific button, moving a slider, or filling out a contact form field. This mechanism allows you to collect data on specific contact activities, update their attributes which...
What are the best ways to build long-term relationships with customers and win their loyalty? iPresso provides marketers with numerous tools that allow them to achieve those goals. Building customer loyalty, growing contact database, and carrying out sophisticated marketing campaigns – those are just some of the ways in which marketers employ the iPresso Enterprise’s...
It’s no news that weather conditions influence not only the popularity of specific products, but also customers’ mood and their readiness to go shopping. There are, however, many other types of data, that can directly shape customers’ attitude, preferences, and their willingness to spend money. iPresso Satellite is a trailblazing solution that enables marketers collect...
E-commerce Cracow Expo was held on 17th April in Cracow, Poland. This edition of the biggest e-commerce event in Central Europe featured 4,000 visitors, 18 expert presentations on 4 stages and 130 exhibitors. Speakers at the event discussed topics related to omnichannel communication, m-commerce, e-mail marketing, marketing automation, and the role of personalization, tailored messaging...
Rainfalls and snowfalls, currency exchange rates, football match results, air quality data – how significant can these kinds of information be for marketing campaigns? It is often said that information is power. Satellite, iPresso’s new trailblazing feature, will allow marketers not only to gather important data from external sources, but also to effectively employ it...
iPresso launches Satellite – a new, ground-breaking feature which will enable marketers to run automated campaigns based on sophisticated data collected from external sources. What is iPresso Satellite? iPresso Satellite is a trailblazing solution that takes marketing automation to another level. This feature allows iPresso to collect almost unlimited types of data from various sources,...
The European Union’s GDPR regulation imposes specific data security obligations on organizations which collect personal data. iPresso allows marketers to act in line with the regulation by providing them with such features as Profile Pages and Unsubscribe Pages, which will now all be accessible via new Consent Manager.
