Tag: online marketing

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Recover Abandoned Carts with Sophisticated Scenarios in iPresso

Recover Abandoned Carts with Sophisticated Scenarios in iPresso

According to Experian Cross-Channel Marketing’s Q3 2016 Email Benchmark Report, abandoned-basket emails are an efficient way of encouraging consumers to complete their transactions. iPresso’s new feature allows marketers not only to automatically send a personalized message to customers who abandoned their carts (or for example, their hotel bookings), but also to carry out elaborate marketing scenarios...

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How to set up web push notifications in iPresso?

How to set up web push notifications in iPresso?

Web push notifications are a new channel of personalized marketing communication. They allow marketers to reach web users in real time, both on desktop and mobile devices. In iPresso Marketing Automation such notifications can be triggered automatically to engage customers and react immediately, for example after they’ve abandoned their shopping carts.

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