Do you use promotions and discounts in your online business? As it happens, you should! And there are at least five good reasons why they should be a part of your marketing-slash-sales strategy.
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Author: Maciej Mazurkiewicz (Maciej Mazurkiewicz)
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The latest e-commerce trends
E-commerce is rapidly changing; that’s why it’s so important to stay up to date with everything going on in this sector. Thankfully, we have many market trends that help us understand the current condition of online trade.
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BNPL enters the B2B world
As DigitalCommerce360 reports, buy-now-pay-later (BNPL) firms are now targeting business payments. The goal is to provide B2B companies with short-term loans to help them manage their daily business.
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Content recycling – give your texts a new life
Do you have blog posts or other texts that you feel are really good? Maybe they get many views, even months after publishing, or they rank high on Google or attract many new clients to your company. Whatever the reason you value a given text, it’s worth thinking about recycling or repurposing it. This way,...
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How martech ups your marketing and customer service game
Martech is not just a fancy solution for companies with too much money that want to save time. Thanks to martech, you can significantly improve your marketing, sales, and customer service efforts in at least four ways. Let’s take a closer look at them. Martech comprises many different tools and online platforms that support companies...
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Can you use your website to create an emotional bond with customers?
As it happens, you can! Although a website may not seem like a perfect place to build a bond with your customers (social media should be better, right?), there are at least several ways to build a deeper relationship with your users through this channel. Let’s have a look at them. For starters, you should...
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Measuring the efficiency of marketing activities
When you decide to run a marketing campaign, you surely expect specific results. But how can you assess whether the given campaign achieved its goal? How can you measure the efficiency of your marketing activities? That, of course, depends on what you’re actually doing. Let’s have a look at some common options. Of course, we...