In iPresso, we are constantly making changes to how the system works. But now we have decided to make one major change that you definitely won't miss!
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Category: News
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What are the opening hours of your store?
Opening hours are very important in e-commerce – they have a significant impact on your store’s UX and customer satisfaction. However, as the latest study shows, there is still a lot to do in this regard, at least in the UK.
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Poor UX will cause the majority of your customers to go elsewhere
In late December 2022, Storyblok published the results of a study conducted among over 6,000 online shoppers in the United States and Europe.
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4 techniques that will help you optimize marketing ROI
Do you struggle with optimizing ROI for your marketing activities? There are four universal techniques that will help you deal with this problem. Let’s have a look at them!
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Five ready-made customer segmentation models you can apply today
Have you ever had problems with customer segmentation in your business? Assigning customers to specific groups can be tricky, but it’s also critical to your business’ success. Thankfully, you don’t have to guess what’s the best option. Martech.org recently published a list of five customer segmentation models that you can apply in your strategy.
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3 marketing trends to follow in 2023
Recently Meta, the company behind Facebook, published a list of their predictions regarding the most important marketing trends in 2023, especially for SMEs but not only. Will you take them into consideration when planning the marketing strategy for 2023?
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Economic uncertainty forces marketers to rethink their strategies
According to the latest IAB survey, the current unstable financial situation causes marketers (two/thirds of them, actually) to re-evaluate their media spending more frequently. The majority of specialists surveyed by IAB plan to do so monthly.