Do you want to improve CX in your company? In the omnichannel world, you need to provide users with what they need, when they need it, and through the channel they prefer. Martech can help you significantly with this task; to be more specific – you need two types of tools. The omnichannel model assumes...
In January 2020, Chrome announced that they are going to make third-party cookies obsolete. The marketing world has been trying to cope with that news ever since. And that is what the authors of the new ebook “A Cookieless World: The Shifting MarTech Landscape” are interested in. It’s a study conducted among Fortune 500 marketing...
Hypewear is a digital platform made by German fashion company, About you. They want to promote NFTs in the fashion industry. Through Hypewear, users will be able to purchase fashion NFTs, and they will one free NFT upon registration. The goal is to help shape the metaverse world – About you claims. Simply put NFTs...
Metaverse is one of the major marketing/IT buzzwords. Still, a lot of people don’t get it, though. If that applies to you, be sure to take a look at the takeaways from a lively roundtable discussion between three CEOs involved in the metaverse. The number of companies involved in the metaverse market is already counted...
What do you do when you’re a billionaire who wants to buy a social media platform? You go and buy one, obviously! At least that’s what Elon Musk did on April 25. According to Reuters, Musk purchased Twitter Inc for $44 billion. That’s undoubtedly one of the hottest news coming from the social media world...
For every ten online shopping carts, only three result in completed purchases – according to the data from Baymard Institute, an independent web usability research institute. Extra costs and requirement to create an account among top reasons The overall average online cart abandonment rate is 69,57%. What are the main causes? First of all, it...
OTT revenue will almost double between 2019 and 2023 to reach 72.8 billion dollars, according to PwC’s Global Entertainment and Media Outlook. Rapidly growing market The explosion of the global video market will be boosted by growing competition in this field, especially among American players. The services that are already on the market will be...
