In this blog post, we want to show you what email marketing automation is all about and how it can streamline your everyday work.
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83 search results for: segmentation
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Do you really need all those extensions?
In modern marketing managing, various daily processes without the help of add-ons or additional tools are simply impossible. MarTech became a huge world that is growing more and more quickly. It could be clearly seen in recent pandemic years. Today, practically most of the company’s from different industries are using more or fewer add-ons to...
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What is Marketing Automation?
Imagine that you serve a customer. You call him, write emails, prepare proposals, recommend materials, remind him about events, and redirect him to websites. A lot of work, right? Now imagine having to handle 50 of them a day in the same way. That’s a lot, huh? How about if it’s not 50, but 500?...
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What is Marketing Automation?
The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software with many specialized modules. There is, however, another really important aspect of marketing automation – getting to...
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Customer Data Platform vs. Marketing Automation
What is a Customer Data Platform (CDP)? It’s very specialized software for creating and managing a customer base. This base can be utilized by other applications. CDP draws from other sources, processes data and generates the client’s profile in the process. This data is then available for other applications, creating a MarTech stack. Customer Data...
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Control Groups in Marketing Automation – A Tool For Successful Campaigns
Control groups allow for testing the effectiveness of marketing campaigns and changes in applications. Thanks to them, marketers gain transparency, an important argument for business intelligence activities, based on data. The data is the modern base for many marketing operations; you need a complete set, unspoiled by the wrongly chosen campaign elements. Testing scenarios are...
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eCouponing in iPresso. What Are The Main Benefits Of This Solution?
What are the best ways to build long-term relationships with customers and win their loyalty? iPresso provides marketers with numerous tools that allow them to achieve those goals. Building customer loyalty, growing contact database, and carrying out sophisticated marketing campaigns – those are just some of the ways in which marketers employ the iPresso Enterprise’s...