If you’re running an online business, e.g., an online store, you surely have multiple data sources and assets to manage. Many of these assets are useful when it comes to communication with your customers (e.g., product data or blog posts). With our Feed Manager, you can manage them effectively and use them to conduct more effective marketing campaigns.
Everything you need to know about consumer promotions using iPresso
Promotions, special offers, and discounts can be extremely effective when it comes to increasing sales, especially in the FMCG sector, but not only. In this post, we will focus on consumer promotions – how to prepare for them and how to make them effective so that your business can grow and attract more customers.
Discover iPresso Enterprise
Last time, we showed you the Basic version of our platform. We understand, though, that it can be insufficient for many large companies, especially in such sectors as banking and FMCG. If you’re after a truly enterprise-grade MA solution, iPresso Enterprise is your best bet.
SMS vs. WhatsApp – similar but different
Communicating with your customers and users via mobile devices entails many benefits. However, before you do, you need to pick the best tool to do so. There are two typically-mobile channels – text messages (also known as SMS messages) and WhatsApp.
Create a new campaign in a few minutes with our Theme Creator
Creating a new marketing campaign is not always easy. There are many things to think about, including target audience, offer, copy, and layout. And today, we want to focus on that last element. The visual side of your ads, pop-ups, and newsletters is incredibly important, as the majority of people are visual learners. So, how can our Theme Creator streamline your work? Let’s have a look.
iPresso Basic – the first step to automating your business
You’ve been reading about marketing automation for some time now. Marketing automation surely can take your business to a whole new level, where work is streamlined and more effective. But where do you start? What should be your first step? That’s what we want to talk about in this post.
Marketing Automation in the Media and Entertainment industry
Media and entertainment is a challenging market sectors. Users require good content and personalized recommendations of shows and movies. Keeping users engaged can be tricky, though. Thankfully, you can adopt marketing automation to reach users more effectively and provide them with personalized recommendations.