Marketing agencies support their clients in many aspects of digital marketing – from PR to social media management and performance marketing. It’s no mystery that in many cases and services provided for those clients, marketing automation can be extremely helpful. That’s why we decided to gather all the crucial features available within our platform and show you how to use them to help your clients.
Customer Journey: Build it with support from Marketing Automation
Every purchasing process can be depicted as a journey. Analyzing and optimizing this process can help you win more customers and make your business more stable. How can marketing automation help you with this? Let’s find out!
B2B Marketing: How marketing automation supports the sales process
B2B marketing differs significantly compared to B2C. Here, the majority of marketing activities revolve around supporting the sales process. Although there is room for strictly image-based campaigns, the fact is, B2B companies are mostly focused on increasing sales. If that’s true in your case, how can marketing automation streamline your everyday work?
Automate your industry event with iPresso
So, you decided to organize an industry event for your customers, stakeholders, and coworkers. That’s a big assignment! There’s a lot of planning involved, as well as other things such as marketing, agenda, invitations, and venue. Thankfully, with our help, you can automate many elements on your to-do list. Sounds interesting, doesn’t it? Let’s have a look.
How to loyalize customers with Marketing Automation: A few words about e-couponing
Getting new customers is one thing. Keeping them engaged with your business is the other. Building a stable and profitable business requires both elements. Today, we want to focus on the latter.
Marketing Automation in retail – combine offline and online experiences
Retail companies are just perfect for implementing the omnichannel model. Communication in many different channels, multiple features and offers, as well as personalized product recommendations – all of that can be easily automated. In this post, we want to show you how to use marketing automation in a retail business.
Discover Feed Manager
If you’re running an online business, e.g., an online store, you surely have multiple data sources and assets to manage. Many of these assets are useful when it comes to communication with your customers (e.g., product data or blog posts). With our Feed Manager, you can manage them effectively and use them to conduct more effective marketing campaigns.