As we all know, there are many different services and products in digital marketing, from ads through sponsored posts to marketing tools. Each form of marketing activity comes with specific pricing/billing models. In this article, we are going to show you the most popular ones.
To fully benefit from online marketing, you have to measure several marketing metrics that inform you on the effectiveness of your campaigns. If the results that you get are not satisfying, you have to implement some tweaks or even bigger changes. On the other hand, when everything goes well, you can focus on optimizing results...
iPresso Marketing Automation became an official partner, of one of the biggest platform for e-commerce: PrestaShop. Through this partnership, a new, free module has been created. It allows to integrate your online shop with iPresso. Thanks to the integration, owners of e-shops which works on PrestaShop gain instant access to Marketing Automation Platform (iPresso) and...
Not only, but summer is also a time when various marketing promotions happen with higher frequency. Sometimes during the year, happens an opportunity to quickly gain new customers for products and services. Performing a RTM (Real Time Marketing) actions can become a game-changer for every company. Those actions are performed in regard to various metrics,...
Scenarios that are prepared earlier for taking immediate steps when specific actions take place like sending messages are a crucial part of Marketing Automation System from iPresso. Each scenario could be created as uniquely as needed, regarding specific needs of segments or even individual users. A segmented database allows for better personalization of content that...
Imagine that you serve a customer. You call him, write emails, prepare proposals, recommend materials, remind him about events, and redirect him to websites. A lot of work, right? Now imagine having to handle 50 of them a day in the same way. That’s a lot, huh? How about if it’s not 50, but 500?...
Modern-day user is constantly bombarded with lots of information from every direction, day by day. Most of this information contains various marketing offers, so his or her attention is very fragmented. To reach the new user and convert him/her into the client, messages need to be meaningful, enjoyable, and personalized. Without it building a long-term...
