Not only, but summer is also a time when various marketing promotions happen with higher frequency. Sometimes during the year, happens an opportunity to quickly gain new customers for products and services. Performing a RTM (Real Time Marketing) actions can become a game-changer for every company. Those actions are performed in regard to various metrics,...
MarTech is a sphere that keeps on growing. The amount of accessible tools make a wide spectrum from which every marketer can easily choose something for him/herself to improve daily work and smoothen the road for reaching the company’s goals. The main goal of MarTech tools is to make daily marketing processes easier, more manageable,...
What is the place of Marketing Automation in marketing strategy? Marketing Automation is not a destination, but a means to it. It should be treated as one of the main columns on which your business is based. Each marketing automation tool is just another product, but choose wisely, it could boost your selling strategies. So...
Data Collector is an iPresso’s advanced feature that allows marketers to gather data on various kinds of activities performed by visitors on their websites, such as clicking a specific button, moving a slider, or filling out a contact form field. This mechanism allows you to collect data on specific contact activities, update their attributes which...
What are the best ways to build long-term relationships with customers and win their loyalty? iPresso provides marketers with numerous tools that allow them to achieve those goals. Building customer loyalty, growing contact database, and carrying out sophisticated marketing campaigns – those are just some of the ways in which marketers employ the iPresso Enterprise’s...
It’s no news that weather conditions influence not only the popularity of specific products, but also customers’ mood and their readiness to go shopping. There are, however, many other types of data, that can directly shape customers’ attitude, preferences, and their willingness to spend money. iPresso Satellite is a trailblazing solution that enables marketers collect...
E-commerce Cracow Expo was held on 17th April in Cracow, Poland. This edition of the biggest e-commerce event in Central Europe featured 4,000 visitors, 18 expert presentations on 4 stages and 130 exhibitors. Speakers at the event discussed topics related to omnichannel communication, m-commerce, e-mail marketing, marketing automation, and the role of personalization, tailored messaging...
