The experts agree 2022 is the year of relationship marketing. People look for in-depth, personalized customer experiences and they want to engage in communication with brands using multiple channels. As Tim Glomb from Cheetah Digital puts it: “People want to have a voice. They want to be recognized, and they want to be given recognition...
That’s the main conclusion from the recent 2022 MarTech Replacement Survey report. Marketers working with the martech stack are looking for products offering better features, including enhanced integration capabilities (54% answers) and more data centralization options (50%). Other elements that are important to modern marketers comprise the ability to measure ROI (50% answers), improved customer...
Leads, often referred to as prospects, are immensely important for the development of your business. They are especially important in B2B, but B2C companies should also be interested in lead nurturing. In this post, we will show you what lead nurturing is all about, its crucial components, and how it all relates to marketing automation....
The purchasing process can be pictured in many different ways. The most popular and versatile one uses a funnel to show how customers go from the awareness that the product exists to placing an order. A marketing funnel (frequently referred to as a sales funnel) is a common technique for showing your company’s purchasing process....
According to recent study, almost half (49%) of customers is ready to switch to another e-commerce business if it provides virtual try-out tools and/or shopping advisory services. The digital transformation has affected not just retailers, but their customers as well. If you want to outrun your competitors, you have to make sure you provide the...
Adverity is a company that surveyed 300 CMOs across the US, UK, and DACH region. Their findings: 42% believe data hinders creativity, 41% say something exactly the opposite, and 17% remain undecided. The cited study shows that companies generally struggle with managing data in marketing. 30% of marketing teams only review data once a quarter...
Gartner is an American consulting company known, i.a., for its involvement in the digital marketing sector. One of their activities is called Digital IQ Index. Gartner analyzes companies worldwide and publishes a list of those that excel in digital marketing (so-called Geniuses). We’ve just discovered a list of 45 such companies. The current list of...
