According to recent study, almost half (49%) of customers is ready to switch to another e-commerce business if it provides virtual try-out tools and/or shopping advisory services. The digital transformation has affected not just retailers, but their customers as well. If you want to outrun your competitors, you have to make sure you provide the...
Adverity is a company that surveyed 300 CMOs across the US, UK, and DACH region. Their findings: 42% believe data hinders creativity, 41% say something exactly the opposite, and 17% remain undecided. The cited study shows that companies generally struggle with managing data in marketing. 30% of marketing teams only review data once a quarter...
Is generation Z (people born between 1997 and 2012) among your potential customers? If so, forget about traditional ads. They hate them and will do whatever they can to avoid them. In the report published by Bulbshare, we can read that 99% of consumers in this generational cohort willingly skip ads whenever possible. Moreover, almost...
Do you want to improve CX in your company? In the omnichannel world, you need to provide users with what they need, when they need it, and through the channel they prefer. Martech can help you significantly with this task; to be more specific – you need two types of tools. The omnichannel model assumes...
Hypewear is a digital platform made by German fashion company, About you. They want to promote NFTs in the fashion industry. Through Hypewear, users will be able to purchase fashion NFTs, and they will one free NFT upon registration. The goal is to help shape the metaverse world – About you claims. Simply put NFTs...
Metaverse is one of the major marketing/IT buzzwords. Still, a lot of people don’t get it, though. If that applies to you, be sure to take a look at the takeaways from a lively roundtable discussion between three CEOs involved in the metaverse. The number of companies involved in the metaverse market is already counted...
What do you do when you’re a billionaire who wants to buy a social media platform? You go and buy one, obviously! At least that’s what Elon Musk did on April 25. According to Reuters, Musk purchased Twitter Inc for $44 billion. That’s undoubtedly one of the hottest news coming from the social media world...
