Segment contacts to understand your audience and serve it better
Segment contacts to understand your audience and serve it better

Segment contacts to understand your audience and serve it better

Customer segmentation is one of the most effective marketing strategies you can use to understand and service a diverse customer base in an effective and personalized manner. The shortest explanation of this strategy revolves around creating several sub-groups of consumers or clients (known as segments) based on shared characteristics or interests. In this article, we will show you how this strategy can be implemented in two sectors – e-commerce and education.

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Segment contacts to understand your audience and serve it better
Segment contacts to understand your audience and serve it better

Segment contacts to understand your audience and serve it better

Customer segmentation is one of the most effective marketing strategies you can use to understand and service a diverse customer base in an effective and personalized manner. The shortest explanation of this strategy revolves around creating several sub-groups of consumers or clients (known as segments) based on shared characteristics or interests. In this article, we will show you how this strategy can be implemented in two sectors – e-commerce and education.

How to use customer data to personalize marketing automation scenarios: 3 examples
How to use customer data to personalize marketing automation scenarios: 3 examples

How to use customer data to personalize marketing automation scenarios: 3 examples

Marketing automation scenarios can streamline your marketing efforts and make them far more effective. However, to make the most of this solution, you need to have as much data about your customers as possible. In this post, we want to show you three examples of how different businesses can utilize marketing automation scenarios to reach their customers more effectively.

Use marketing automation to improve your customer retention
Use marketing automation to improve your customer retention

Use marketing automation to improve your customer retention

Nowadays, customer retention is as important as acquiring new customers. Retaining customers not only ensures a steady revenue stream but also helps build a loyal customer base and, as a result, a stable business. The better you are at keeping customers engaged in communication with your brand, the faster your business will grow. And this is something marketing automation can help you with! Let’s see how you can increase customer retention using our platform.