5 reasons why you need frequency capping in your advertising campaigns
5 reasons why you need frequency capping in your advertising campaigns

5 reasons why you need frequency capping in your advertising campaigns

In digital marketing, more is not always better. Certainly, that’s the case with frequency capping, i.e., limiting how often people see your ads. In general, you don’t want to go overboard with your ad impressions as their effectiveness goes down and CPA (cost per acquisition) goes up. Read on to see why you need frequency capping in your ads. There are five good reasons for that!

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5 reasons why you need frequency capping in your advertising campaigns
5 reasons why you need frequency capping in your advertising campaigns

5 reasons why you need frequency capping in your advertising campaigns

In digital marketing, more is not always better. Certainly, that’s the case with frequency capping, i.e., limiting how often people see your ads. In general, you don’t want to go overboard with your ad impressions as their effectiveness goes down and CPA (cost per acquisition) goes up. Read on to see why you need frequency capping in your ads. There are five good reasons for that!

How emojis affect your email marketing campaigns
How emojis affect your email marketing campaigns

How emojis affect your email marketing campaigns

Do you use emojis in your emails, especially marketing ones? While you may think it’s not very professional, the truth is that they can grab your prospects’ attention and increase OR (open rates). There are two sides to this question, as well as some best practices you should follow if you want to successfully use emojis in your email marketing strategy.