The first contact with a customer is an important moment. Like the first meeting on a date - you either shine from

Many companies in the financial industry act like a pushy salesman in a bazaar - they shout, waving another “revolutionary” offer in

Omnichannel is an essential part of a marketing strategy for companies looking to build a consistent customer experience. Users move freely between

It's not enough just to have good products or services. The key to success is personalized communication that hits each customer's needs.

How do you reach a wide audience with communication that sounds like it was written specifically for each of them? The answer

Do you dream of your B2B customers making faster buying decisions? In this business, sales often take a long time. Customers have

You have a great product, a great offer, and marketing is generating more and more leads. The problem is that some of

Acquiring a new customer is only the beginning of the journey. The real challenge and often underestimated opportunity lies in re-engaging those

Most of us are very familiar with the power of A/B testing in the context of single elements - the subject line

Get ready for a revolution in the way you look at B2B marketing. Forget about shooting blindly and wasting budget on ineffective

Email marketing can be a very effective marketing tool. But there is one stipulation – your emails need to actually reach the