What’s the future for marketing automation?
What’s the future for marketing automation?

What’s the future for marketing automation?

Marketing automation, just like any other technology, is rapidly evolving, primarily thanks to AI and related technologies. Earlier this year, Adobe published an extensive study on what marketing automation is like in 2024 and what we can expect in the near future. In this post, we want to show you some of this report's crucial findings and share our perspective. So, let's see what's coming for marketing automation!

Read More
What’s the future for marketing automation?
What’s the future for marketing automation?

What’s the future for marketing automation?

Marketing automation, just like any other technology, is rapidly evolving, primarily thanks to AI and related technologies. Earlier this year, Adobe published an extensive study on what marketing automation is like in 2024 and what we can expect in the near future. In this post, we want to show you some of this report's crucial findings and share our perspective. So, let's see what's coming for marketing automation!

How marketing automation can increase conversions in the financial sector
How marketing automation can increase conversions in the financial sector

How marketing automation can increase conversions in the financial sector

Every sector can benefit from increased conversions, but this question is especially important in sectors such as finance and banking, where customer’s LTV can be counted in years. That’s why bank marketers, insurers, and loan/investment companies are continually looking for ways to increase conversions and grow their business this way. And that’s what we want to discuss today.

Building relationships with subscribers. The role of Marketing Automation in the media industry.
Building relationships with subscribers. The role of Marketing Automation in the media industry.

Building relationships with subscribers. The role of Marketing Automation in the media industry.

Building lasting relationships with subscribers is becoming not only a key element of success, but also a challenge for media companies. In the digital era, where every click and every online activity can be a potential point of contact with the recipient, there is an increasing need to use tools that enable more personal, personalized communication with users.
This is where Marketing Automation comes in - a technology that is changing the way media companies build and maintain relationships with subscribers. Marketing Automation not only facilitates the automation of marketing processes, but also enables personalization of communication, tracking user behavior and providing them with content tailored to their individual preferences.

Personalization of offers in the travel industry with marketing automation
Personalization of offers in the travel industry with marketing automation

Personalization of offers in the travel industry with marketing automation

The travel industry is highly reliant on personalization – people want to travel to places that interest them or offer something they want, whether it’s great views, fantastic beaches, or other tourist attractions. If you want to succeed in the travel sector, you must appeal to your customers’ wants and interests. And this is where marketing automation steps in the game.

Time management in Marketing Automation: Automation of routine tasks
Time management in Marketing Automation: Automation of routine tasks

Time management in Marketing Automation: Automation of routine tasks

In today's dynamic world, where competition is constantly increasing, time management has become a key element of success. Particularly in marketing, where the speed of response and effectiveness of actions are of great importance, effective use of time becomes a priority. In this situation, Marketing Automation, i.e. the automation of marketing processes, becomes an indispensable tool supporting time and resource management.