Need a higher conversion rate? Take advantage of automated RFM reports
Need a higher conversion rate? Take advantage of automated RFM reports

Need a higher conversion rate? Take advantage of automated RFM reports

Want to run a special marketing campaign for your most loyal customers? Good idea, but can you divide your audience into those most engaged and those showing minimal interest? If you want to increase the conversion rate, you need to encourage users, through personalized content and customized offers. Use RFM reports and tailor actions to the characteristics of the contacts in your base!

How marketing automation combines online and offline
How marketing automation combines online and offline

How marketing automation combines online and offline

In 2024, the majority of marketing activities happen online. However, the offline world is still there and is vital for many companies, especially retail, FMCG, and service-based ones. If you run such a business, and even perhaps the majority of your sales come from the offline world, can you still utilize marketing automation? The answer is yes! Let's have a look at how a good marketing automation platform can help you combine online and offline marketing.

How to increase e-commerce sales? Take advantage of personalization of shopping recommendations
How to increase e-commerce sales? Take advantage of personalization of shopping recommendations

How to increase e-commerce sales? Take advantage of personalization of shopping recommendations

When running an online store, you certainly want to encourage customers to buy and offer them the most interesting products. Having a lot of goods from different categories, it's best to tailor ads to a specific audience and their shopping preferences. With iPresso, you will create personalized recommendation frames that will help you sell more.