How to segment customers based on their shopping behaviors
How to segment customers based on their shopping behaviors

How to segment customers based on their shopping behaviors

Customer segmentation allows you to make the most of your customer base and optimize communication so that it’s more relevant and personalized. This is especially important when it comes to segmenting customers based on their shopping behaviors. Let’s have a look at how you can use advanced customer segmentation to improve your sales and marketing efforts.

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How to segment customers based on their shopping behaviors
How to segment customers based on their shopping behaviors

How to segment customers based on their shopping behaviors

Customer segmentation allows you to make the most of your customer base and optimize communication so that it’s more relevant and personalized. This is especially important when it comes to segmenting customers based on their shopping behaviors. Let’s have a look at how you can use advanced customer segmentation to improve your sales and marketing efforts.

The Future is Now. Marketing 6.0 – book review
The Future is Now. Marketing 6.0 – book review

The Future is Now. Marketing 6.0 – book review

We all know that many new technologies have been introduced over the years. Of course, forms of marketing have also evolved and adapted to society. Some of the most popular books showing the development of marketing are those by Philip Kotler, a prominent American economist. Are you curious to read the latest book “Marketing 6.0: The Future is Immersive”? Check out our review!

Discover how automated marketing campaigns will remind you to buy and increase sales
Discover how automated marketing campaigns will remind you to buy and increase sales

Discover how automated marketing campaigns will remind you to buy and increase sales

Have you noticed an increase in abandoned processes in your online store? Someone added multiple products to the shopping cart, but did not complete the transaction? Many users show interest in your offers, although they do not ultimately make a purchase? Or maybe you're just looking for something to drive more sales? Apply automated marketing campaigns and win back undecided customers!

The best way to get more leads
The best way to get more leads

The best way to get more leads

Contact forms play a vital role in almost every lead generation process. With them, you can easily collect customer information and get more subscribers for your newsletter, as well as new customers. And they are extremely versatile and easy to implement. Let’s have a look at how contact forms available in iPresso can aid your lead generation strategy.