Whether you run a product or a service-based business, you need to ensure that every potential customer is taken care of so that you don’t lose any sales opportunities. However, some customers show initial interest but then don’t follow through. At this point, you have two options – you can just let them go or introduce a process abandonment strategy to try and rescue at least some of the lost carts/leads. Let’s talk a little about the latter approach.
The recipe for recovering abandoned carts and skyrocketing your sales instantly
Whether you run a product or a service-based business, you need to ensure that every potential customer is taken care of so that you don’t lose any sales opportunities. However, some customers show initial interest but then don’t follow through. At this point, you have two options – you can just let them go or introduce a process abandonment strategy to try and rescue at least some of the lost carts/leads. Let’s talk a little about the latter approach.
Why choose iPresso?
As you read our posts, you are sure to see many advantages from using Marketing Automation (MA). Depending on your preferences, you should tailor your automation tools to your industry and choose the right system. In this article, you will learn all about the iPresso platform and see why you should use it in your business.
Implementing marketing automation: 10 benefits for a start
If you’re currently thinking about implementing marketing automation in your business, you surely are also considering potential benefits. Some of them take longer, and some are visible almost immediately. In this post, we’ll mostly focus on the latter ones. Here’s why implementing marketing automation simply makes a lot of sense.
Automate lead scoring and generation
Lead generation is probably the most important area of any business. With no new leads coming to your company, your growth will be limited if not impossible. In the ideal scenario, you should have a constant stream of new leads/bookings coming to your business through your website or other marketing channels. And then, lead scoring is the feature that allows you to focus on the most promising leads. Both those areas can be automated with our marketing automation platform. Let’s see how.
Marketing automation in B2B and B2C – key differences
When you're running a business, you're sure to be looking for easy-to-use, convenient tools to increase sales. Many companies use Marketing Automation for individual customers to improve communications and gain more conversions, but keep in mind that marketing automation is also useful for B2B companies. In today's article, we'll show you the differences of its use in these two business models.