Use marketing automation to increase AOV
Use marketing automation to increase AOV

Use marketing automation to increase AOV

Average order value (AOV) is one of the most important metrics in every e-commerce business. It has a huge impact on your business’s profitability. The more products customers buy together, the more money you make, and the lower your shipping costs (you may even consider offering free shipping above a specific spend threshold). With marketing automation, you can increase the AOV in your store, and don’t spend too much time doing so! Let’s see what your options are.

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Use marketing automation to increase AOV
Use marketing automation to increase AOV

Use marketing automation to increase AOV

Average order value (AOV) is one of the most important metrics in every e-commerce business. It has a huge impact on your business’s profitability. The more products customers buy together, the more money you make, and the lower your shipping costs (you may even consider offering free shipping above a specific spend threshold). With marketing automation, you can increase the AOV in your store, and don’t spend too much time doing so! Let’s see what your options are.

New iPresso interface. Minimalism that maximizes effects
New iPresso interface. Minimalism that maximizes effects

New iPresso interface. Minimalism that maximizes effects

On May 7, we are introducing a new version of the iPresso interface. It's not just a graphic facelift. This is a comprehensive redesign of the way of working with the system - visually and functionally. Below you will find a full summary of the changes: you will find out what has changed and why, and what it means for your daily work with iPresso.

Personalization and prestige – how marketing automation promotes premium brands?
Personalization and prestige – how marketing automation promotes premium brands?

Personalization and prestige – how marketing automation promotes premium brands?

Do you sell exclusive collections and want to advertise them? Are you looking for ways to encourage customers to buy more? Or perhaps your previous marketing efforts have not been successful? Marketing automation can help you reach your customers and encourage them to take advantage of your offer. Check out how premium brands can use it.

Customer needs analysis – why is it the foundation of your marketing strategy?
Customer needs analysis – why is it the foundation of your marketing strategy?

Customer needs analysis – why is it the foundation of your marketing strategy?

Many marketers think they know the specific needs of their customers. But is that really the case? In fact, without solid analysis, it's often just an assumption or, even worse, your hunch. In today's fiercely competitive market, truly understanding the customer is not an accident but the result of a thoughtful process.