Getting Data from Customers: Unlock the Power of Zero-Party Data Before Your Competition Does
How to win back a customer at the last second? This Exit-Intent scenario in iPresso is your last resort.
The clock is ticking until Black Friday. Here are 5 automations you need to implement NOW to make Q4 record-breaking,
Stop showing everyone the same banners! See how dynamic content in iPresso personalizes your offer and doubles your CTR
How to make sales finally love marketing? The answer: Contact scoring in iPresso. Here’s how to do it step by
“Product back in stock” notification that sells. How to optimize content and timing to recover maximum sales? [analysis + templates]
How to get customers to ask for a loan meeting themselves? This automation does 80% of the work for you
Are your campaigns being ignored? That’s because you’re not hacking the recipient’s brain. Here are some psychological tricks that will
From “thank you for your booking” to “welcome back.” A complete, automated post-sales funnel for the travel industry
How can you make your top 10% of customers generate 50% of your revenue? Answer: An automated loyalty program based
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How to win back a customer at the last second?
The clock is ticking until Black Friday. Here are 5
Building your own consumer base in
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60 facts about Marketing Automation
Facts and statistics collected to surprise you completely for free. No waffling, just
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Stop being a slave to your tools. Unlock the true power of automation with
Need solutions that will allow you to combine all your tools into one coherent ecosystem, but don't know how to do it?
Leads from a developer fall silent after the first contact? See the sequence that
Buying an apartment is one of the most important financial decisions in life. A lead even needs several years before finally deciding
Are your campaigns lying? Control groups reveal the truth
Every day, you flood your customers with emails, push notifications, and text messages. Everything looks good in terms of opens and conversions.
General cleanup in Marketing Automation. How to refresh old scenarios in one day and
Automation scenarios launched a few months ago are working efficiently, so can you forget about them? Not quite. Audience preferences change, offers
Is your e-book no longer working? Check out 5 lead magnets that will attract
If you suspect that e-books are no longer working as well as lead magnets, you're right. The problem isn't that people have
One email is not enough. Learn about the “Cart 2.0” scenario that recovers customers
Every abandoned shopping cart is a lost opportunity. According to a report by the Baymard Institute, more than 70% of shopping carts
You only get one chance at… onboarding. How to make customers fall in love
The first contact with a customer is an important moment. Like the first meeting on a date - you either shine from
Most financial companies only sell. See how to educate on a large scale to
Many companies in the financial industry act like a pushy salesman in a bazaar - they shout, waving another “revolutionary” offer in
Stop spamming, start talking. How to combine email, SMS and social media into one
Omnichannel is an essential part of a marketing strategy for companies looking to build a consistent customer experience. Users move freely between
It’s not stalking, it’s personalization. See how to use data from Marketing Automation in
It's not enough just to have good products or services. The key to success is personalized communication that hits each customer's needs.
How do you send 10,000 emails, each of which will be unique? It’s easier
How do you reach a wide audience with communication that sounds like it was written specifically for each of them? The answer