Effectiveness is probably the number one factor when it comes to marketing campaigns (ex aequo with profitability). But it's not always easy to assess whether your campaign is actually effective; primarily the most straightforward goal (more clients) is usually the result of many different actions in your company, not just marketing campaigns. So, to help you with this issue, we've made a list of tools to help you assess your campaigns' effectiveness. Let's have a look!
Is your marketing campaign effective? Use these tools to find out
Effectiveness is probably the number one factor when it comes to marketing campaigns (ex aequo with profitability). But it's not always easy to assess whether your campaign is actually effective; primarily the most straightforward goal (more clients) is usually the result of many different actions in your company, not just marketing campaigns. So, to help you with this issue, we've made a list of tools to help you assess your campaigns' effectiveness. Let's have a look!
Why is omnichannel the future of marketing?
Are your campaigns ineffective? Users are reading messages too late and missing out on promotional shopping opportunities? Communication with the customer should take place through multiple channels, and preferably interconnected. An omnichannel strategy combines online and offline activities, so you take care of the recipient at every stage of the purchase path.
How can WhatsApp marketing get you more customers?
If you run a B2C business (or even a B2B one, in some cases), WhatsApp can be one of the easiest ways to get more customers and improve CX (customer experience) in your company. How so? It’s one of the most popular, convenient, and flexible messaging platforms that’s just fantastic for sales and marketing purposes.
Did you know that your marketing strategy is outdated? Find out how to change it immediately!
Are you sending lots of ads and still not seeing results? Are you surprised why recipients prefer your competitors? You won't attract customers with old-fashioned measures, and you'll only waste a lot of time and burn through your budget. Face it - without using marketing automation, you won't reach the majority of people who are interested in your offers. We have some tips for you on how you can change your marketing strategy!
How to use automation to optimize Google Ads campaigns?
Surely you know that ads can attract many new customers. One of the most effective ways to promote your brand is to use Google Ads. There you have various options for creating ads, both graphical and also in video form. Your campaigns can be even better and more profitable if you combine Google Ads with iPresso Marketing Automation.