Building a customer base for FMCG brands may not be as easy as it seems. That’s mostly due to the fact that those customers usually do not interact directly with those brands, only via their products. In fact, many FMCG brands are owned by the same company, and customers are not always aware of this fact. So, if you run an FMCG business, what can you do to build a customer base? Here are your options!
How to build an FMCG customer base
Building a customer base for FMCG brands may not be as easy as it seems. That’s mostly due to the fact that those customers usually do not interact directly with those brands, only via their products. In fact, many FMCG brands are owned by the same company, and customers are not always aware of this fact. So, if you run an FMCG business, what can you do to build a customer base? Here are your options!
5 marketing automation strategies that will increase e-commerce sales
Do you run an online store and want to sell more? We have a solution for you! Use Marketing Automation and achieve your goals without burning through your budget. Wondering how you can use marketing automation tools in e-commerce? Read about 5 marketing strategies to increase sales.
How marketing automation can help you increase AOV
If you run an online store, AOV (average order value) is one of the most important metrics to which you should pay attention. The higher your AOV is, the more profitable each customer is, and you can invest more money to get more customers. In this post, we will show you how you can use marketing automation to increase AOV in your store. Let's have a look!
SMS marketing vs. email marketing: which works better?
Regardless of the industry you're in, you need to match the form of communication to your customers. The most common channels are, of course, email and SMS, but each works well only in certain situations. Do you know what kind of marketing campaign to prepare for your audience? If not, be sure to read this article and see in which situations it's good to choose SMS marketing, and in which situations sending emails will work better.
How context-based marketing can help you get more clients
How can I get more clients? At some point, this is a question most entrepreneurs ask themselves. The truth is that getting new clients is essential for the growth of any business, yet there is no one-size-fits-all solution. That’s why the best thing you can do is explore various strategies and determine what yields the best results.