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Stop spamming, start talking. How to combine email, SMS and social media into one cohesive customer story
It’s not stalking, it’s personalization. See how to use data from Marketing Automation in the sales conversation to make your
How do you send 10,000 emails, each of which will be unique? It’s easier than you think with this one
Reduce your sales cycle by 20% in one quarter. Copy-paste these 3 advanced lead nurturing scenarios
Is your trader wasting time with cold leads? This automated qualification system will change that forever
Necromancy in Marketing: How we resurrected “dead” subscribers and turned them into paying customers
Stop guessing which customer path works. Run automated A/B tests for entire campaigns and learn the truth
We tracked customers before they even thought about buying. The secret is in B2B intent data
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Lead generation: 6 mistakes that cost you leads
Lead generation is not an easy game to play. There are many moving parts and other companies competing for the same leads.
Effective communication in the travel industry: use the potential of omnichannel marketing
We may consider the holiday season to have begun, but are you prepared for it? If you run a travel agency, a
The best tips that will help you run local campaigns effectively
If you run a business that operates locally, you should concentrate the majority of your efforts on the local audience, perhaps your
Thank you emails – how to build stronger relationships with customers?
Someone just registered on your site? A customer has finalized a purchase? Or maybe he/she has exceeded the points threshold in your
5 reasons why you need frequency capping in your advertising campaigns
In digital marketing, more is not always better. Certainly, that’s the case with frequency capping, i.e., limiting how often people see your
Will artificial intelligence help with link tagging?
Artificial intelligence simplifies many tasks and reduces time, so it's no surprise that more and more companies are using it for SEO,
How emojis affect your email marketing campaigns
Do you use emojis in your emails, especially marketing ones? While you may think it’s not very professional, the truth is that
What does WCAG 2.2 mean for e-commerce?
Do you know what the WCAG standard is? Until recently, it applied only to public institutions, but this will soon change. Are
Subscriptions under the magnifying glass: what does the MRR churn rate say about your
Does your business rely on subscriptions? Surely you regularly check how sales are going, and keep an eye on what you need
Push notifications in personalized communication – the key to higher engagement
Push notifications can be very effective at keeping your users and customers engaged and interested in your offer. Even though this tool
Do you already have your GeoPoints base?
Do you have many stationary stores and wonder how you can do local marketing? At iPresso, we have created something especially for