Conducting customer surveys can be very beneficial to your business. This way, you can understand the needs of your target audience better, fix things that require your attention, and strengthen elements that are working well. One of the most popular types of customer surveys is called NPS. It’s used worldwide primarily because of its universality. In this post, we will show you five good practices that will enable you to make the most of this type of survey.
How to effectively use NPS surveys to measure customer loyalty: 5 best practices
Conducting customer surveys can be very beneficial to your business. This way, you can understand the needs of your target audience better, fix things that require your attention, and strengthen elements that are working well. One of the most popular types of customer surveys is called NPS. It’s used worldwide primarily because of its universality. In this post, we will show you five good practices that will enable you to make the most of this type of survey.
Automate real-time marketing and give your customer communications a new dimension!
Real-time marketing (RTM) enables real-time communication, and thus has the potential to become an ideal solution for attracting many new customers. However, it is important to keep in mind that if you don't use RTM properly, you may face criticism and discourage your audience. Time and attention are very important, as it depends on them to figure out what is currently happening in the market and quickly adjust your offer.
Why are recommendation frames crucial for effective e-commerce strategies?
If you run an online store, you surely understand the value of personalized product recommendations. This way, you can increase the average order value and win your customers’ loyalty and engagement (customers appreciate stores that understand their needs and interests). And we have a tool that will help you do so – recommendation frames. Let’s have a look at them!
How will marketing automation scenarios increase conversion on your website?
Regardless of the type of business you run, conversion plays a key role. It allows us to determine how many customers did what we wanted, e.g. clicked a given link, signed up for a loyalty program, or purchased a product on the website. We will show you how to use marketing automation scenarios to help increase conversions on your website.
Segment contacts to understand your audience and serve it better
Customer segmentation is one of the most effective marketing strategies you can use to understand and service a diverse customer base in an effective and personalized manner. The shortest explanation of this strategy revolves around creating several sub-groups of consumers or clients (known as segments) based on shared characteristics or interests. In this article, we will show you how this strategy can be implemented in two sectors – e-commerce and education.