For SME marketers, artificial intelligence is no longer a futuristic vision, but is becoming a real, tangible tool for driving growth and innovation. Where competition is fierce and customer attention is becoming the most valuable currency, AI offers SMEs the opportunity not only to survive, but also to grow dynamically, especially in the area of marketing. Let's take a look at how AI is revolutionizing strategy, operations and marketing performance in SMEs.
How does AI contribute to the development of small and medium-sized enterprises?
For SME marketers, artificial intelligence is no longer a futuristic vision, but is becoming a real, tangible tool for driving growth and innovation. Where competition is fierce and customer attention is becoming the most valuable currency, AI offers SMEs the opportunity not only to survive, but also to grow dynamically, especially in the area of marketing. Let's take a look at how AI is revolutionizing strategy, operations and marketing performance in SMEs.
Lead generation: 6 mistakes that cost you leads
Lead generation is not an easy game to play. There are many moving parts and other companies competing for the same leads. If you want to get leads on a regular basis and ensure everything works as effectively as possible, you need to avoid six crucial mistakes that hinder your efforts and cost you money. Let’s have a look at them!
Effective communication in the travel industry: use the potential of omnichannel marketing
We may consider the holiday season to have begun, but are you prepared for it? If you run a travel agency, a travel agency, an airline or a hotel chain, you have a huge customer base - but are you able to match your communication channel to each of them? We'll give you tips on how to use marketing automation to effectively contact your audience.
The best tips that will help you run local campaigns effectively
If you run a business that operates locally, you should concentrate the majority of your efforts on the local audience, perhaps your city or even a district. How can you do so effectively? There are marketing tools and strategies that will help you reach local customers. And in this post, we’re sharing some of the best tips and tricks that will help you conquer your local area.
Thank you emails – how to build stronger relationships with customers?
Someone just registered on your site? A customer has finalized a purchase? Or maybe he/she has exceeded the points threshold in your loyalty program and you want to send a discount coupon as a reward for engagement? Show your users that they provide value to you and use Marketing Automation for a thank you email campaign.