iPresso Satellite: the way to effective real-time marketing
iPresso Satellite: the way to effective real-time marketing

iPresso Satellite: the way to effective real-time marketing

When communicating with your customers, you definitely want to encourage them to take advantage of your offer. One reliable way to make your audience curious is real-time marketing, that is, marketing activities based on changes in the environment. With iPresso Satellite, you will use the full potential of real-time marketing and tailor your ads to the needs of interested users.

How to use A/B tests in marketing automation
How to use A/B tests in marketing automation

How to use A/B tests in marketing automation

A/B tests can be immensely helpful when it comes to verifying and increasing the effectiveness of your campaigns. If you use our marketing automation platform, you can use A/B tests in at least four areas: Email marketing, retargeting, website content, and push notifications. In this post, we will show you what to consider when creating A/B tests and how to put them to work.