Hidden Costs of Marketing Automation: How to Avoid Overpaying for Unused Features

Hidden Costs of Marketing Automation: How to Avoid Overpaying for Unused Features

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How Dynamic Content Enhances Contact Segmentation?

How Dynamic Content Enhances Contact Segmentation?

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Best Ways to Use Recommendation Frames in iPresso

Best Ways to Use Recommendation Frames in iPresso

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AI in Marketing 2026: Key Features That Will Transform AIO

AI in Marketing 2026: Key Features That Will Transform AIO

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Your 2026 Marketing Automation Strategy: How to Use iPresso Data to Create a Winning Plan for the Coming Year

Your 2026 Marketing Automation Strategy: How to Use iPresso Data to Create a Winning Plan for the Coming Year

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Marketing Automation Audit: The Year-End Checklist to Find Gaps and Plan Optimizations for 2026

Marketing Automation Audit: The Year-End Checklist to Find Gaps and Plan Optimizations for 2026

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Progressive Profiling from A to Z: How to Gradually Build a Customer Profile Using Short Surveys and Forms

Progressive Profiling from A to Z: How to Gradually Build a Customer Profile Using Short Surveys and Forms

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Don’t Wait for the Customer to Ask. How to Send WhatsApp Notifications Your Customers Will Love

Don’t Wait for the Customer to Ask. How to Send WhatsApp Notifications Your Customers Will Love

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CMO: No Longer the Head of Advertising, But the Architect of Growth. 3 Key Competencies That Will Dominate 2026

CMO: No Longer the Head of Advertising, But the Architect of Growth. 3 Key Competencies That Will Dominate 2026

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Marketing Command Center: How to Master Data Chaos?

Marketing Command Center: How to Master Data Chaos?

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Building your own consumer base in

Download the free e-book and learn how marketing automation will help you beat

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Do better marketing. Automatically.

Learn who Marketing Automation is for and how to implement it step by

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60 facts about Marketing Automation

Facts and statistics collected to surprise you completely for free. No waffling, just

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Learn more about iPresso

01

Are your campaigns lying? Control groups reveal the truth

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02

New iPresso interface. Minimalism that maximizes effects

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03

Do you want 95% open rate? Try iPresso and WhatsApp!

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04

iPresso Satellite: react to external conditions in real time.

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Are Your Customers Only Buying One Product? Increase Basket Value with AI Recommendations

The static "Bestsellers" box is no longer enough. If you want your e-commerce business to stop fighting for every dollar and start

Are Your Customers Only Buying One Product? Increase Basket Value with AI Recommendations
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Are Your A/B Tests Failing to Deliver Results? It’s Time to Start Testing Entire

Many marketers meticulously monitor metrics, testing every campaign element, from button color to email headlines. These minor improvements are important and undoubtedly

Are Your A/B Tests Failing to Deliver Results? It’s Time to Start Testing Entire Automation Paths, Not Just Headlines
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Google No Longer Wants Single Articles. See How the Topic Clusters Strategy Builds True

Stop publishing content randomly! Traditional SEO based on single keywords is no longer effective. Today, Google isn't looking for authors of hundreds

Google No Longer Wants Single Articles. See How the Topic Clusters Strategy Builds True Authority
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Lead Nurturing 2.0: How to Combine Email, SMS, and Web Push into One Unignorable

In the world of B2B and B2C marketing, the key to success is not just acquiring a lead, but "warming" them up

Lead Nurturing 2.0: How to Combine Email, SMS, and Web Push into One Unignorable Campaign
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Turn Clicks into Customers: Discover the Powerful New Landing Page Creator in iPresso

The Landing Page is the key battleground of your marketing war. It's where you promote a new product, collect webinar sign-ups, and

Turn Clicks into Customers: Discover the Powerful New Landing Page Creator in iPresso
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Marketing GPS: How Dynamic Live Segments Allow Real-Time Customer Reaction

Is your marketing still operating on yesterday's data? When customer attention is measured in seconds, static segmentation ceases to be effective. Discover

Marketing GPS: How Dynamic Live Segments Allow Real-Time Customer Reaction
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Are Your Prices Selling? Discover E-commerce Price Psychology and Boost Conversion

Did you know that most customers buy not because your price is low, but because they feel they have gotten a good

Are Your Prices Selling? Discover E-commerce Price Psychology and Boost Conversion
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Your SMS Can Look Like Messenger. Meet RCS – The Revolution in Customer Communication

It’s time to say goodbye to short, ineffective SMS messages. RCS is a mobile channel that looks and functions like a modern

Your SMS Can Look Like Messenger. Meet RCS – The Revolution in Customer Communication
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B2B SaaS Playbook: How to Build an Automated Sales Funnel in 5 Steps

Is your B2B SaaS sales still based on manual lead management? If so, you are wasting time, energy, and most importantly, customers.

B2B SaaS Playbook: How to Build an Automated Sales Funnel in 5 Steps
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Content Marketing in FMCG: How Recipes and Tips Build Loyalty Stronger Than Promotions

Is your brand just another product your customer tosses into their shopping basket? In the FMCG world, where purchasing decisions are made

Content Marketing in FMCG: How Recipes and Tips Build Loyalty Stronger Than Promotions
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Which Lead is Ready to Talk? Build B2B Behavioral Scoring and Stop Guessing

Marketing delivers 100 leads, but Sales complains that 90 are worthless. This classic B2B problem is a colossal waste of time and

Which Lead is Ready to Talk? Build B2B Behavioral Scoring and Stop Guessing
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