Is your brand just another product your customer tosses into their shopping basket? In the FMCG world, where purchasing decisions are made

Marketing delivers 100 leads, but Sales complains that 90 are worthless. This classic B2B problem is a colossal waste of time and

Headless Commerce is a key concept for building unique and flexible shopping experiences. However, this technological freedom brings significant challenges for marketing

In the financial sector, where technology permeates every aspect of customer interaction, building trust has become a currency more valuable than money.

Many companies make the same basic mistake: they treat all customers identically. Do you send the same promotions to a new customer

Are you guessing what your customers want? Are you personalizing your marketing based on assumptions? It’s time for a change. We are

Every marketer knows the feeling – a customer is browsing a product and their mouse cursor is already moving towards the “add

Black Friday is fast approaching. Most marketers are already feeling that characteristic pre-season stress. The question is: are you preparing for the

A static banner with the words “10% off all tablets” stops working when the customer has seen it five times and is

Sales and marketing are like cats and dogs – sometimes they get along, and sometimes they look at each other like aliens.

Product out of stock? All is not lost! You can recover sales—create “Back in Stock” scenarios and send automatic notifications when the