Customer segmentation is something we frequently mention on this blog, and for a good reason. With a well-segmented target audience, you can conduct more effective sales and marketing campaigns. In many cases, customer segments are also the basis for special deals and offers that aren’t available to everyone visiting your online store or website. This is the case with the loyal customer segment. Companies frequently want to reward such customers by giving them access to perks that aren’t available to other visitors. Let’s take a moment to find out how to make the most of this segment.
How to build a loyal customer segment
Customer segmentation is something we frequently mention on this blog, and for a good reason. With a well-segmented target audience, you can conduct more effective sales and marketing campaigns. In many cases, customer segments are also the basis for special deals and offers that aren’t available to everyone visiting your online store or website. This is the case with the loyal customer segment. Companies frequently want to reward such customers by giving them access to perks that aren’t available to other visitors. Let’s take a moment to find out how to make the most of this segment.
Lead management. How not to make a mess of your database?
Surely you've noticed how much value leads have for your company, but can you manage them properly? Did you know that with lead management you can more easily convert people interested in your offer into real customers? With iPresso, lead management is simple and effective!
Need a higher conversion rate? Take advantage of automated RFM reports
Want to run a special marketing campaign for your most loyal customers? Good idea, but can you divide your audience into those most engaged and those showing minimal interest? If you want to increase the conversion rate, you need to encourage users, through personalized content and customized offers. Use RFM reports and tailor actions to the characteristics of the contacts in your base!
How marketing automation combines online and offline
In 2024, the majority of marketing activities happen online. However, the offline world is still there and is vital for many companies, especially retail, FMCG, and service-based ones. If you run such a business, and even perhaps the majority of your sales come from the offline world, can you still utilize marketing automation? The answer is yes! Let's have a look at how a good marketing automation platform can help you combine online and offline marketing.
How will marketing automation increase Black Friday sales?
Black Friday is coming soon, are you ready/prepared for it? Do you have many customers and want to notify them all about the best promotions? Are you planning a huge time-limited sale, but are worried about whether you'll have time to send out all the messages? Use marketing automation tools and attract new customers on Black Friday!