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Articles iPresso system Tips

As a PrestaShop partner, iPresso has prepared a special integration module

iPresso Marketing Automation became an official partner, of one of the biggest platform for e-commerce: PrestaShop. Through this partnership, a new, free module has been created. It allows to integrate your online shop with iPresso. Thanks to the...

15 October 2021

2 min read

Articles

Communication channels in Marketing Automation

Modern-day user is constantly bombarded with lots of information from every direction, day by day. Most of this information contains various marketing offers, so his or her attention is very fragmented. To reach the new user and convert him/her into...

5 October 2021

5 min read

Articles iPresso system Tips

What is Marketing Automation?

Imagine that you serve a customer. You call him, write emails, prepare proposals, recommend materials, remind him about events, and redirect him to websites. A lot of work, right? Now imagine having to handle 50 of them a day in the same way...

5 October 2021

6 min read

Latest

News

Precise marketing campaigns due to segmentation in Marketing Automation

A properly segmented customer base is key in running effective marketing campaigns online. Marketing Automation systems, such as iPresso, allow marketers to precisely segment customers on the basis of their demographics...

19 August 2016

2 min read

Articles iPresso Interview

iPresso integrated with Slack, a messaging app for teams

iPresso is now integrated with Slack, a messaging app that allows to organize conversations for a project, a topic or a team. It provides sharing not only of messages, but also of files, images, PDFs, documents, and...

14 June 2016

1 min read

News

Convergence of Marketing Automation and proximity marketing. How does it work?

Integration of Marketing Automation with capabilities of proximity marketing allows for efficient combination of digital marketing campaigns with communication in a brick-and-mortar shop.

25 May 2016

2 min read

News

Automated marketing scenarios relieve marketers of repetitive tasks

Marketing Automation scenarios aim to make marketers’ work more efficient by using data gathered in the system to design personalized communications with leads and customers.

13 May 2016

2 min read

Articles iPresso Interview

How Marketing Automation helps to save time and focus on strategy – reports

Reports are one of the features of a Marketing Automation system that help marketers to save time and focus on strategy. They provide access to the results of campaigns, allow marketers to track the progress of their...

6 May 2016

2 min read

News

How to use Marketing Automation scenario to remind your client about an upcoming visit?

Marketing Automation scenarios in iPresso may be used to automatically remind your clients of their upcoming visits (e.g. in healthcare), checkups (e.g. at an automobile repair shop) and any other appointments.

4 April 2016

2 min read

As a PrestaShop partner, iPresso has prepared a special integration module

Communication channels in Marketing Automation

What is Marketing Automation?

Latest

Precise marketing campaigns due to segmentation in Marketing Automation

iPresso integrated with Slack, a messaging app for teams

Convergence of Marketing Automation and proximity marketing. How does it work?

Automated marketing scenarios relieve marketers of repetitive tasks

How Marketing Automation helps to save time and focus on strategy – reports

How to use Marketing Automation scenario to remind your client about an upcoming visit?

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