blog iPresso Marketing Automation

Who is the Content Marketing Manager?

Content, the whole thing that involves description for products and services, and promotion content (blogs, videos, presentations) are made by Content Specialist. You can also stumble upon the Content...

Marketing Automation as an Intro to Customer Care and Customer Loyalty

Using the marketing automation tool is only a beginning. You can easily identify the client and sell him a product or a service thanks to personalized messaging but you can just as easily lose him. A tool for...

What is Marketing Automation?

The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software...

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