We may consider the holiday season to have begun, but are you prepared for it? If you run a travel agency, a

If you run a business that operates locally, you should concentrate the majority of your efforts on the local audience, perhaps your

Someone just registered on your site? A customer has finalized a purchase? Or maybe he/she has exceeded the points threshold in your

In digital marketing, more is not always better. Certainly, that’s the case with frequency capping, i.e., limiting how often people see your

Artificial intelligence simplifies many tasks and reduces time, so it's no surprise that more and more companies are using it for SEO,

Do you use emojis in your emails, especially marketing ones? While you may think it’s not very professional, the truth is that

Do you know what the WCAG standard is? Until recently, it applied only to public institutions, but this will soon change. Are

Does your business rely on subscriptions? Surely you regularly check how sales are going, and keep an eye on what you need

Push notifications can be very effective at keeping your users and customers engaged and interested in your offer. Even though this tool

Do you have many stationary stores and wonder how you can do local marketing? At iPresso, we have created something especially for

Average order value (AOV) is one of the most important metrics in every e-commerce business. It has a huge impact on your