blog iPresso Marketing Automation

React on the Client’s Abandoned Intentions!

Abandoned shopping intention is one of the greatest challenges that owners and managers of online shops have to deal with. Lack of drawing conclusions from the severed shopping process is a mistake that can...

Customers Abandon the Shop, Not the Shopping Cart

Customers abandon shopping carts, as they say. But what exactly does it mean? When they decide to not finalize the transaction, what are the reasons not to buy? The reality is, that people abandon the shopping...

Campaign Reports in iPresso – Measure the Results of Your Marketing Efforts

What are the real effects of your specific marketing activities? Which communication channels are the most successful ones – emails, text messages, web push notifications? What gives you the best...

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