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The latest e-commerce trends

E-commerce is rapidly changing; that’s why it’s so important to stay up to date with everything going on in this sector. Thankfully, we have many market trends that help us understand the current condition of online trade. One such report is GWI...

BNPL enters the B2B world

As DigitalCommerce360 reports, buy-now-pay-later (BNPL) firms are now targeting business payments. The goal is to provide B2B companies with short-term loans to help them manage their daily business. The juice is definitely worth the squeeze; BNPL...

Content recycling – give your texts a new life

Do you have blog posts or other texts that you feel are really good? Maybe they get many views, even months after publishing, or they rank high on Google or attract many new clients to your company. Whatever the reason you value a given text, it’s...

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analysis of customer data

87% of B2B companies have problems with buyer intent data

For B2B companies, both large and small, lead generation is still a huge problem. Leadfeeder is a company that surveyed British and American marketing and sales professionals. The results are worrying – as many as 82%...

online marketing

Billing models in online marketing

As we all know, there are many different services and products in digital marketing, from ads through sponsored posts to marketing tools. Each form of marketing activity comes with specific pricing/billing models. In...

customer loyalty

What do you know about customer loyalty?

Customer loyalty is the ultimate goal for every entrepreneur and marketer. At the same time, it’s something vague and fickle. After all, customers are primarily looking for the best deals, don’t they? Recently...

Just 44% of UK businesses respond to online reviews

Just 44% of UK businesses respond to online reviews!

That’s what the latest online study published by DAC Group revealed. And the bad news keeps coming – 38% of British companies do not have local branch pages, and just less than half (42%) use UTM performance marketing...

How does AI transform marketing?

How does AI transform marketing?

Artificial intelligence has already entered many sectors and industries. Online marketing is no exception. Thanks to AI, marketing activities are faster and more effective. Let’s have a look at how this tremendous...