If you are conducting marketing automation activities, you surely want to ensure this strategy is bearing some good fruit and that there are some tangible results of your activities. And while KPIs and metrics that you should track depend mostly on what marketing automation tools you are using, there are ten KPIs that are rather universal and important in all companies. Let’s have a look at them.
10 key marketing automation KPIs you need to track
If you are conducting marketing automation activities, you surely want to ensure this strategy is bearing some good fruit and that there are some tangible results of your activities. And while KPIs and metrics that you should track depend mostly on what marketing automation tools you are using, there are ten KPIs that are rather universal and important in all companies. Let’s have a look at them.
Marketing automation of the sales process: Key stages
In most cases, the sales process can be presented in the form of a funnel or pipeline. Usually, we have three key stages of the sales process leading your prospects from initial interest and awareness of your offer to the sale or purchase. Marketing automation can help you at each stage of the process, and because iPresso can be based on sales pipelines – it can all be integrated into one, sales-boosting machine.
The role of contact forms: automation and lead generation
Effective lead generation and effective communication with potential customers become key elements of success. In this context, contact forms play an important role, not only collecting contact data, but also automating processes and personalizing communication. Let's discover why contact forms are an essential tool for every marketer.
Content automation: provide valuable information
The introduction of artificial intelligence-based technologies and content automation tools is significantly changing the way valuable information is delivered. In this article, we will focus on the benefits, tools and challenges related to content automation, also analyzing the prospects for its future development.
How to generate leads with marketing automation in 2024: 3 steps
The majority of B2B companies do marketing with just one purpose – to improve their lead generation. That’s totally understandable – every B2B company needs clients to survive and grow. And this is where marketing automation steps in the game. You can use this tool to enhance your lead generation efforts and, as a result, bring more leads to your company. Let’s see how.