blog iPresso Marketing Automation

Marketing Automation as an Intro to Customer Care and Customer Loyalty

Using the marketing automation tool is only a beginning. You can easily identify the client and sell him a product or a service thanks to personalized messaging but you can just as easily lose him. A tool for marketing automation should be treated...

What is Marketing Automation?

The marketing automation is a toolset full of various instruments that help a marketer doing his job. A lot of things can be automated; you can use specialized software or a behemoth – a large set of software with many specialized modules. There is...

What is Real-Time Marketing?

What if you could react to all the political, sport, economic, cultural, social events almost instantly? Put an idea into the graphic designer’s head, order a text from the copywriter? You could comment on what the internet, society and your target...

Latest